Digital Marketing – Belinda Keeley Education

Unpack and gain an understanding of the Digital Landscape with out being swamped with ‘geek talk’. Carl’s done the Nerd Dance for you so he can break this all down into ‘Hairdresser Friendly’ bite sized chunks.

Learn to build a system that brings you New Clients predictably and consistently into your Salon.

Then create engagement strategies that will bring that first time customer back again and again as a loyal client that promotes your business to others.

What You’ll Learn:

– How the Digital Eco System Works

– FaceBook Ads; including pixels, tracking, audiences (custom and cold), FB Pages content, FB Groups, retargeting and how it ties into Instagram.

– Google; My Business, Analytics, AdWords, retargeting, SEO, keywords, content and Ad types.

– Websites; why they’re you’re best selling platform, content creation, SEO analysis, the importance of selling on your site.

– Customer Journeys; how, why and when do your customers find you? We’ll help you design your Customer Journey from ‘Awareness’ to ‘Convert’ and all of the way through to ‘Promoter’

– measure your Marketing success by understand LTV (lifetime value), ROI (return on investment), ROAS (return on ad spend) as well as all of those metrics in the FB Manager & Google Business Tools dashboards.

This is a Boot Camp level course suitable for anyone with a working knowledge of FaceBook, a Gmail account and a website.

In the pre-course work we’ll help you install your FB Pixel and Google Analytics codes. As well as set ups your FB Business Manager and Google My Business, Analytics and AdWords accounts.

PLUS -as a Bonus Offer we’ll run a full SEO report on your Website & Social Channels AND your Competitors online presence too (but only for the first 5 sign ups)

Bookings are limited so be quick.

One ticket for each Salon Business/Group allowing up to 3 attendees for this price.